Interacting with your customers is an important part of running your business. Every time a new customer places an order with your store, their name and other details are added to your customer list. You can review all your customers and manage your customer information from the Customers area of your shop admin.
If your customers create an account with your store, then they can add their address information to their account so that it autofills during checkout. They can also view their order history with your store, and see the current order status for any purchases they make.
Customer service often takes different forms for different types of businesses. The approach that works for a small business, for example, is unlikely to be effective for a national or global brand. E-commerce can be considered in a league of its own, largely because a customer’s entire purchasing journey can take place online.
Unlike in a physical shop, where your customers can easily have face-to-face conversations with an employee, e-commerce businesses have to put a little more strategy into interacting with shoppers. After all, your customer could require assistance in any of the steps shown above.
Your customer service at each of these stages can have a significant impact on their perception of your brand, including whether they choose to shop with you again, and whether they’ll be willing to recommend you to friends and family.